Privacy Policy

Effective Date: 1/15/2025
Last Updated: 1/15/2025

1. Introduction

Heads Up Roofing, LLC (“Heads Up,” “Company,” “we,” or “us”) is committed to safeguarding the privacy and security of personal information collected from our clients, prospects, and website visitors. This Privacy Policy outlines your rights and our obligations under applicable state (Florida & Missouri) and federal privacy laws.

This policy applies to all interactions with Heads Up Roofing in any medium—whether through our websites, mobile apps, in-home consultations, inspection services, CRM forms, or communication by phone, email, or SMS.

2. Legal Compliance

This Privacy Policy is designed to comply with the following applicable laws and frameworks:

Florida Information Protection Act (FIPA), Fla. Stat. § 501.171
Missouri common law privacy protections and Missouri Attorney General enforcement guidelines
Federal Trade Commission Act § 5 (15 U.S. Code § 45) – Unfair or deceptive trade practices
Gramm-Leach-Bliley Act (GLBA) for any financial or insurance-related data sharing
CAN-SPAM Act & TCPA for electronic communications
PCI-DSS v4.0 for payment security (third-party vendors)
Industry standards regarding roof drone inspections, GPS imagery, and visual data capture

3. Lawful Basis for Collection

We collect and use your data only where we have a lawful basis to do so. These include:

Consent (e.g., when you fill out a form or click “I agree”)
Contractual necessity (e.g., to enter into or fulfill a roofing service agreement)
Legal compliance (e.g., maintaining licensure, tax records, or damage documentation)
Legitimate interests (e.g., customer support, business analytics, fraud prevention)

You may withdraw your consent at any time where applicable but doing so may affect our ability to provide services.

4. What Information We Collect

We collect the following categories of information:

A. Personal & Contact Information

Full legal name
Physical/mailing address
Phone numbers
Email addresses
Homeownership status

B. Property & Service-Related Data

Roof type, age, slope, and tile classification
Drone footage, GPS data, and inspection reports
HOA compliance documents, if applicable
Maintenance records and service logs

C. Billing & Payment Information

Payment method
Credit card information (tokenized via PCI-compliant gateway)
ACH account and routing numbers (for auto-debit clients)
Billing address

D. Online & Technical Data

IP address, geolocation (approximate), browser/device type
Pages visited, time spent, form activity
Cookie tracking (with consent)

5. How We Collect Your Data

We collect personal information directly from you when you:

Submit a quote or enrollment form
Sign up for a roofing service agreement
Authorize a payment method
Communicate with us via phone, email, text, or website chat
Consent to drone footage or property inspection
Opt in to marketing or customer support services

We may also collect data from public records, insurance documents, property appraiser databases, or your HOA if necessary to complete contracted work.

6. Use of Your Information

We use your information for the following purposes:

To verify ownership and property access rights
To generate inspection reports and service schedules
To fulfill and renew your maintenance agreement
To process payments securely
To communicate changes, emergencies, or updates
To provide required documentation to insurance providers or contractors (when authorized)
To protect against fraud and comply with federal/state law
For analytics, CRM tracking, service improvement, and satisfaction follow-up

We do not sell, trade, rent, or license your personal information to any unaffiliated third party. Ever.

7. Sharing of Information

We may share personal data only with trusted service providers under contractual confidentiality agreements, including:

Recipient Purpose Payment processors (Stripe, Plaid, etc.)Process recurring or one-time payments CRM and marketing platforms (Go High Level) Automate workflows and communication Subcontractors or inspectors Perform contracted roofing services Legal, insurance, or HOA professionals. For claims, compliance, or access Government regulators or law enforcement. Only when legally required (e.g., subpoena or audit)

All vendors are vetted annually to ensure compliance with PCI-DSS, FIPA, and privacy obligations, and are bound by signed non-disclosure agreements (NDAs).

8. Consent & Authorization

Consent is required in the following scenarios:

Submitting online forms or quote requests
Capturing drone footage of your property
Enrolling in recurring ACH or credit card billing
Joining any marketing or texting list

Consent may be withdrawn at any time by emailing privacy@headsuproofing.com. We will honor opt-out and deletion requests within 15 business days, subject to any legal or contractual obligations.

9. Data Retention & Destruction

We retain personal data only as long as necessary to fulfill our business obligations or comply with legal mandates.

Data Type Retention Period Service records & contracts 7 years Inspection photos & video10 years Payment records7 years (IRS & state audit window) Communication logs 3 years Inactive contact profiles Purged after 24 months of inactivity (unless under contract)

Upon expiration, data is securely deleted from both local and cloud-based servers.

10. Your Privacy Rights

Florida and Missouri consumers may:

Request a copy of your personal data we hold
Request corrections of inaccurate data
Request deletion (except for data required by law)
Opt-out of marketing emails, calls, or texts
Request a list of third parties your data has been shared with

To submit a request:
dan@headsuproofing.com
239-398-2976
25501 Trost Blvd #1038, Bonita Springs, FL 34135

All identity verification will follow a two-step process. We will not discriminate or deny service for exercising your rights.

11. Data Breach Protocol

If a data breach occurs involving your personal information, we will:

Notify you within 30 days of discovery (as per FIPA §501.171)
Provide details about the nature of the breach and exposed information
Include remediation actions taken and recommendations for you
Notify the appropriate state AG or law enforcement if applicable

We maintain cyber-liability insurance and use real-time security monitoring tools to reduce risk of breaches.

12. Cookies & Tracking Tools

We use cookies and third-party analytics tools (e.g., Google Analytics, Facebook Pixel) to improve website functionality and measure engagement.

Cookies we may use include:

Session cookies for navigation
Persistent cookies for return visitors
Tracking pixels for email or ad performance
Behavioral analytics for service improvement

You may disable cookies in your browser settings or use an ad-blocker plugin. Disabling cookies may affect some functionality.

We do not use tracking methods to sell your data, and we do not re-target you across platforms without explicit opt-in.

13. Children’s Privacy

We do not knowingly collect data from anyone under the age of 18. If we become aware that data has been collected from a minor, it will be promptly deleted from our systems.

14. Data Portability

Upon verified request, we will export a copy of your data in a structured, machine-readable format (CSV or JSON) within 30 calendar days.

15. Enforcement & Legal Remedies

This Privacy Policy shall be governed by and construed in accordance with:

The laws of the State of Florida (for services rendered in FL)
The laws of the State of Missouri (for services rendered in MO)
Applicable federal privacy law in both jurisdictions

Any dispute arising under this Policy shall be resolved through binding arbitration, unless otherwise prohibited by state law.

Heads Up Roofing shall not be held liable for misuse of data caused by third-party platforms or user negligence (e.g., insecure email practices by the client).

You agree to indemnify and hold harmless Heads Up Roofing and its officers, employees, agents, and subcontractors for any damages, claims, or liabilities caused by your violation of this policy.

16. Policy Updates

We may revise this policy at any time. Changes will be effective immediately upon posting. In the event of material changes (e.g., new data sharing practices), we will notify you by email or website banner within 10 business days.

Continued use of our services after updates constitutes acceptance of the revised policy.

17. Contact Us

If you have questions, concerns, or wish to exercise your rights, contact:

Heads Up Roofing, LLC
25501 Trost Blvd #1038, Bonita Springs, FL 34135
239-398-2976
dan@headsuproofing.com